Many may not be surprised to hear that vinyl record sales have reached their highest point in this century, with a 16th consecutive year of growth to 5.9 million in 2023. Despite previous predictions of its demise, the format has proven its enduring appeal. While streaming offers convenience, it cannot match the rich and warm sound of an LP, and does not encourage the same level of focused listening. The ritual of playing a record on a turntable demands attention and respect, immersing the listener in the album’s tracks in a specific order. This experience leaves a lasting impression on the mind.
However, this is not solely about music. LPs are physical objects that offer both a tactile and auditory experience. The delicate process of removing the record from its sleeve and placing the needle on the disc adds to the overall experience. The fingers glide over the smooth surface of the record, and the thumb carefully locates the center. The packaging is intentional and significant, playing a crucial role in the entire presentation. The album cover may even be considered a piece of art on its own, with or without detailed sleeve notes. For example, Public Image Ltd’s Metal Box album, released in November 1979, was a memorable experience for those who purchased the initial pressings. It consisted of three records housed in a metal film canister, requiring care to remove without causing damage. Playing Metal Box came with the risk of ruining it, adding to its allure and allure.
The increase in vinyl sales can also be seen as a reflection of a larger trend. In today’s digital age, we crave something tangible and substantial. We desire the physical weight of items we can hold and form an emotional connection with. Sales of CDs and cassettes have also slowed down, with cassettes maintaining a steady sales rate of 100,000 for four consecutive years. Despite rising costs and tighter budgets, book sales have slightly decreased in 2023. However, the market remains strong and community libraries, such as miniature cupboards filled with books to be borrowed and shared, are popping up all over the country. Interestingly, some of the unexpected bestsellers in the publishing industry in 2023 have been related to physical objects. When browsing a bookstore, you will likely come across a small stack of Florian Gadsby’s “By My Hands: A Potter’s Apprenticeship” near the checkout counter.
In our fast-paced world, where we are constantly faced with numerous and tiring decisions, the simple act of a small ceremony is making a comeback. A new generation is finding solace in performing everyday rituals, such as blowing imaginary dust off a cherished record. The increasing popularity of coffee is no longer solely for the quick and loud espresso machine or the convenience of a paper cup. Instead, “drip” filter coffee, made the traditional way with a pour-over cone, is on the rise. Served in a proper mug, perhaps one made of hand-thrown earthenware, it is meant to be sipped slowly and contemplatively, providing a much-needed pause in our busy lives.
Source: theguardian.com
