The MTV EMAs, a highly glamorous event in the international pop music scene, will take place in Manchester for the inaugural time.
The European Music Awards hosted by the music network will take place on November 10 at the newly built Co-op Live arena in the city. This arena is expected to be the biggest indoor venue in the UK upon its opening in April.
Bev Craig, leader of Manchester city council, said: “With the expertise, experience and reputation we also have for delivering successful, world-class events, we’re confident Manchester will provide a superb platform for the best MTV EMAs yet.”
Established in 1994, the awards are a partner ceremony to the VMAs in the United States. Their range actually extends beyond Europe to include global music. In addition to various European countries, the award categories also encompass the United States, Asia, Africa, the Americas, and Australia and New Zealand.
The United Kingdom has held the event on seven occasions in the past, in cities such as London, Edinburgh, Glasgow, Liverpool, and Belfast. However, last year’s ceremony, which was planned to take place in Paris, had to be cancelled due to the outbreak of the Israel-Hamas conflict. In the year 2022, Düsseldorf hosted a spectacular lineup of performances featuring popular artists like Tate McRae, Stormzy, Muse, and David Guetta.
The opening of Co-op Live is scheduled for 23 April, featuring a performance by Peter Kay, a popular comedian from the area. However, there is still ongoing discussion about the arena’s operating license, as several concerns have been raised by residents and ASM Global, the company that manages the competing AO Arena in the same city.
ASM stated their intention to protect public safety and prevent any disturbances to the community, and objected to allowing Co-op Live to have 25 days per year where it could operate 24 hours a day. Mark Donnelly, the chief operating officer of Oak View Group – the owner of Co-op Live – expressed disappointment with ASM’s actions, claiming that they were attempting to impose restrictions while they themselves operate without limitations. Donnelly further argued that these conditions were motivated by competition.
Source: theguardian.com
